
The dissolvable products -- a pellet (Camel Orbs), a twisted stick the size of a toothpick (Camel Sticks) and a film strip for the tongue (Camel Strips) The products purportedly melt in the mouth within three to 15 minutes. RJR said the Strips melt fastest, the toothpick-like Sticks dissolve in about 10 minutes, and the pellet-size Orbs last the longest. The nicotine delivery of the products is said to be high: whereas a cigarette smoker typically takes in about 1 milligram of nicotine, the Camel Dissolvables are said to deliver about 0.6 to 3.1 mg of nicotine each. Reynolds plans to test the new products in Indianapolis; Columbus, Ohio; and Portland, Ore in 2009. The orbs and sticks products will have their debut in January and the strips in the second quarter
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